Trends & Prospective


Young people and working from home (WFH) in the pandemic

Research from Nationwide and Ipsos reveals that many young people wish to work from home for 3 days a week or more but also need face-to-face time with colleagues.

Despite a chaotic 2020, Britons are feeling good about 2021

Almost three-quarters (73%) of Britons are optimistic that 2021 will be a better year for them than 2020 according to the predictions poll from Ipsos Global Advisor
Virtual Reality Publication

Towards innovation in online public deliberation

How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.
Market Research Publication

Ipsos Research Highlights - March 2020

This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.
Trends & Prospective Publication

Ipsos Global Trends 2020: Understanding Complexity

Ipsos Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
Market Research Publication

Ipsos Research Highlights - February 2020

This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.
Ipsos Update Publication

Ipsos Update - February 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
Market Research Publication

Ipsos Research Highlights - January 2020

This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.

Ipsos Global Trends 2017 – the biggest survey of its kind

Global Trends 2017 is here and it is bigger than ever, based on 18,000 interviews across 23 countries.