Of those who had heard news about the Coronavirus pandemic in the last 7 days, 48% said they feel the BBC is most trustworthy for information about the Coronavirus pandemic. Almost 1 in 10 adults (8%) said Sky News followed by 7% who said ITV News.
Of those adults that follow the news, 62% say that they are most likely to turn to the BBC for news that they trust the most, followed by almost 1 in 10 (8%) saying they would turn to Sky News and 5% saying ITV.
Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
Conventional wisdom suggests that global levels of trust in traditional media have declined over the last five years. Is this true and, if so, what does it mean for corporate communicators?
Of those adults that follow the news, 51% say that they are most likely to turn to the BBC for news they trust the most, followed by almost 1 in 10 (9%) saying ITV and 6% saying Sky News.
Findings from a new Ipsos and World Economic Forum survey suggest world citizens are in the dark about how their personal information is used – most of all those from economically advanced countries including Great Britain.
