Trust

The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.

Fostering trust, advocacy and motivation among research participants.

Around a third of Britons (35%) think Boris Johnson is trustworthy, compared with 42% for the Labour leader Keir Starmer

Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.

A report on the future of trust in media.

UK Research and Innovation commissioned Ipsos to monitor public opinion towards science, scientists and scientific information during the COVID-19 pandemic.

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.

In a new report ‘Political Trust and the COVID-19 Crisis: Pushing Populism to the Backburner', researchers from the Universities of Southampton, Canberra and Oxford find that perceptions of the threat posed by the coronavirus and performance of political leaders tend to correspond to how the crisis has unfolded in each country.

Trust in MPs to tell the truth is still low but higher than it was amid Brexit divisions in October 2019.