Voice of the Customer

A new report from Ipsos Loyalty investigating the role Customer Effort plays on customers' satisfaction with complaints handling and on broader outcomes such as advocacy and loyalty

How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.

Successfully unearthing text analytics insights does not need to be complicated. Read our five top tips to avoid the pitfalls and obtain actionable insights from unstructured text.

Avoid the pitfalls, find out how to successfully set up text analytics.

The travel industry is embracing mobile technology, finding new ways to help customers and evaluate the travel experience. But are travellers ready to widen their holiday horizons with technology?

New research from Ipsos Loyalty and Cirrus highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this.

Download this Ipsos Loyalty case study to see how text analytics was used to reveal the customer loyalty landscape.

Download our brochure to learn about our portfolio, our approach and the 5 key questions that all HR Directors should know the answers to...

This report reflects what Ipsos Loyalty has heard during one-to-one conversations with the Ipsos Loyalty Council - around 30 senior leaders in customer management across a range of sectors.