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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Housing Survey

    Confidence in UK housing market stuck at lowest level in five years

    The Q1 2018 Halifax Housing Market Confidence Tracker (HMCT) shows only a small improvement on the steep decrease in the House Price Outlook (HPO) found in autumn 2017.
  • Advertising Publication

    A Dull Category Doesn’t Have to Mean Dull Ads

    Transforming adversity into a creative opportunity.
  • Market Research Publication

    Ipsos Research Highlights - April 2018

    Ipsos's Research Highlights for April 2018 includes the latest leadership ratings, confidence in the housing market and global concern about corruption.
  • Charities Publication

    Understanding Society: Putting people in the picture

    As sustainable development becomes ever more embedded in government and corporate practice, the world of research has increasingly shifted its thinking to economic, social and environmental impacts.
  • Advertising Publication

    Alexa, Can You Live Up to the Hype?

    Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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