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• Politics Survey

  Biggest jump in economic optimism in 30 years of MORI (now Ipsos) polling

  Sir Robert Worcester comments on Ipsos's latest Economic Optimism Index

  01.09.09
• Investors Survey

  Worcester's Weblog: The summer polls have barely moved

  Updated 1 September: Sir Robert Worcester, Founder of MORI, analyses voting trends for the year to date.

  01.09.09
• Politics Survey

  Ipsos Political Monitor August 2009

  Ipsos's August 2009 Political Monitor, conducted 21-23 August, has the Conservatives up three points to 43% since July, and the Labour Party share up by two points to 24%, among those certain to vote.

  31.08.09
• Consumers Publication

  Social Grade

  There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).

  30.08.09
• Public opinion Publication

  The Congestion Challenge

  The Congestion Challenge: A new Ipsos report for the RAC Foundation, provides findings from a survey of public attitudes towards car use and congestion. The report highlights the current and future challenges faced by policy makers and politicians in tackling congestion.

  29.08.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  Public concern about unemployment increases with the rate of joblessness

  Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about unemployment, a five point increase on last month and the highest level of concern measured since December 1998.

  24.08.09
• Politics Survey

  August 2009 Issues Index

  Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about Unemployment, a five point increase on last month and the highest level of concern measured since December 1998. This comes after the release of ONS figures showing the number of unemployed at 2.435 million - the highest figure since 1995.

  24.08.09
• Reputation Publication

  core Summer 09 - Reputation Centre News Round-up

  It has been a busy few months in the Reputation Centre.

  17.08.09
• Consumers Publication

  The Pocket Knife Effect

  A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.

  16.08.09
• Reputation Publication

  core Summer 09 - Leading Edge

  Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

  15.08.09
• Reputation Publication

  core Summer 09 - Getting the Green Light

  In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?

  15.08.09