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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Family Survey

    IT High Tech Jobs For The Boys

    Information technology is regarded more highly by boys than girls as a potentially rewarding career, a MORI survey has revealed.
  • Survey

    Petrol Buyers Would Boycott Esso

    A newly published MORI poll for the Stop Esso Campaign shows 53 percent of petrol buyers would boycott Esso because of the company's attempts to block action on global warming. Figures for Esso's existing customers are virtually identical. A telephone survey by Greenpeace of leading supermarkets revealed that ASDA, Tesco and Morrisons do not supply Esso fuels, Safeway's does supply Esso fuels and Sainsbury's refuse to reveal its suppliers.
  • Politics Survey

    General Election 2001 - Election Digest

    Election Digest
  • Employment Survey

    Research Shows That Small Companies Need To Invest More In Their People

    Small and medium sized enterprises (SMEs) claim that staff are their most important asset but this is not reflected in their actions, according to a new research report to be launched on May 16, 2001 by businesshr, a specialist human resources advisory service for SMEs.
  • Politics Survey

    Issues Don't Count (As Much As They Should)

    Politicians and pundits alike decry that 'this election should be about the issues'. Yet personalities intrude. In the four-sided tetrahedron that drives my model of voting behaviour, 'values' count for most, as roughly 80% of the public have their mind made up before any election is called, and most of them don't change the habits of a lifetime, in the aggregate.
  • Politics Survey

    General Election 2001 : Comparing The Parties

    The answers to three questions included on the MORI survey being published in The Times tomorrow reveal a good deal about the public attitudes to the state of the parties, and go some way to explaining the cavernous gap that still exists between the parties (and which, indeed, may even have widened slightly in the last week).