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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    General Election 2001

    What will be the main issues of the election of 2001?
  • Politics Survey

    General Election 2001 - Election Digest

    Election Commentary - Votes and Seats
    First campaign poll finds widening gap
    Key public services deemed worse than in 1997
    NOP/Daily Express election survey
    Capital's business executives rate PM and Chancellor above Shadow counterparts
    Pundits predict 143-seat majority
    Voting Intentions in Scotland
  • Economy Survey

    South East Top For Internet And Phone Banking

    But only minority happy to give up visiting their local branch
  • Politics Survey

    Read The Shares, Not The Gap

    Two polls, both by NOP, are the first out of the gate in the general election. We can draw some lessons from how they are reported.
  • Politics Survey

    General Election 2001

    Opinion polls measure the electorate's intentions in votes, not in seats. We can — if nothing goes wrong — measure voting intention percentages directly, and would hope to be accurate within our margins of error. But projecting the number of seats that a given share of the votes would give, although it produces a better headline, involves much greater uncertainties, and we rarely have the information we need to produce such figures with anything approaching precision.
  • Politics Survey

    General Election 2001

    The election begins with the most recently published polls* by all the companies showing Labour's lead over the Tories slightly lower than was the case before the election was called in 1997: