Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

Quick access by topics
  • Politics Survey

    General Election 2001 - Pre-Campaign Survey

    MORI poll for the Economist, including measurements of Best Party on Key issues and Most Capable Prime Minister, conducted during what was then expected to be the last week before the election was called
  • Economy Survey

    Reckless Optimism Leaves Brits On The High Wire

    Survey exploring people's views on saving, debt and living standards.
  • Politics Survey

    How did you vote?

    MORI's political polls frequently include a question asking respondents how they voted at the last general. However, although the responses are useful to us in a number of ways, we do not expect them to be an entirely accurate reflection of how the respondents did, in fact, vote. Consequently the responses of a representative sample will NOT normally match the actual result of the last election, and the fact that a sample's recalled vote differs from the election result is not evidence that the sample is unrepresentative.
  • Survey

    Calling All Bridget Joneses: Men Go For Personality Not Looks

    This is one for all you Singletons out there! Don't waste your time dieting and destroying your confidence by continually striving to conform to the 'ideal' image, its personality that counts!
  • Survey

    Survey Shows Massive Support For Cash Benefit Payments In Post Offices

    The overwhelming majority - 95% - who collect pensions and benefits in cash at their local Post Office want to continue doing so when the payment system changes in 2003, according to a MORI survey published today.
  • Politics Survey

    Pre-Election Poll

    Poll for the Sunday Telegraph covering voting intentions, attitudes to the party leaders and whether the election should be postponed