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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Immigration Survey

    Asylum Poll

    Voting intention, issues facing Britain, and asylum questions from 2001.
  • Politics Survey

    The Polls In 2000

    An editorial in the Daily Telegraph last month (5 December) suggested that MORI's polls in The Times systematically under-represent Conservative strength, and further that this is because they are conducted face-to-face rather than by telephone. The article cited several arguments in support of its case which were based on factual errors. We wrote to the paper correcting these errors, but it failed to publish our letter. It is not true as they alleged that face-to-face polls tend to find lower Conservative support than telephone polls. Nor is it true that MORI's polls find systematically lower Conservative support than those of the other polling companies. But since some of these misconceptions seem to be widespread, and the Telegraph was only echoing the wishful thinking which seems to be still entrenched in some corners of Conservative Central Office, it is perhaps time for a systematic review of the evidence, taking the whole of the year 2000 as our basis.
  • Economy Survey

    Four Million Savers Confused By TESSA Choices

    Four million TESSA investors don't know the rules on reinvesting their maturing TESSA funds and one fifth1 (21%) of the UK's five million TESSA holders don't know even when their fund matures, HSBC warned today.
  • Royal Family Poll

    MORI poll for the Mail on Sunday, December 2000
  • Monarchy/Royal Family Trends - Role of the Monarchy in Britain's Future

    Q Do you think the monarchy does or does not have an important role to play in the future of Britain?
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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