Insights Hub

All content

• Europe Survey

  A National Survey on a Single European Currency

  MORI poll on attitudes towards the Europe, the Euro and a European super state

  30.04.97
• Politics Survey

  Environment and Social Justice

  MORI's survey for Real World highlights the importance of certain issues to voters when contemplating which party to vote for at the 1997 general election

  30.04.97
• Politics Survey

  Political Opinion in Gloucester

  Second wave of a panel poll in the Gloucester constituency during the 1997 general election, for The Sun.

  28.04.97
• Politics Survey

  Support for Fixed-Term Parliaments 1991-1997

  Q. ...tell me ... whether you support or oppose ... Fixing the length of a parliament so removing the power of government to choose the date of an election

  27.04.97
• Politics Survey

  1997 General Election Panel Study, Wave 2

  Second wave of a panel study of voter attitudes during the 1997 election campaign, conducted for the Independent on Sunday and the Sunday Mirror

  27.04.97

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Politics Survey

  Wirral South Re-Call

  How do you intend to vote at the General Election on May 1?
  (If undecided or refused at Q1)
  Which party are you most inclined to support?

  25.04.97
• Politics Survey

  Thatcher's Children

  Q1 How would you vote if there were a General Election tomorrow?
  (If undecided or refused at Q1)
  Q2 Which party are you most inclined to support?
  Base: 1,915

  24.04.97
• Politics Survey

  Times Election Poll - Week 4

  MORI's poll for The Times conducted a little over a week before election day, including the questions tracked through the campaign and an additional question on who should replace John Major as Conservative leader

  24.04.97
• Politics Survey

  Times Election Poll - Week 3

  MORI's third poll for The Times during the 1997 election campaign, including questions on the conduct of the campaign and on European integration, as well as the regular tracking questions

  17.04.97
• Politics Survey

  Political Attitudes in Great Britain, Mid-April 1997

  Mid-campaign election poll for the Evening Standard

  15.04.97
• Politics Survey

  Surveys Hint That The Real Fight Is Beginning At Last

  The Conservatives are up all average three points, to 32 per cent, and Labour is down by four,to 49 per cent, since the first week of the campaign. There have been seven polls published since my report last week and a clear pattern is emerging, led by the MORI poll in The Times last Thursday which so galvanised the Prime Minister.

  15.04.97