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UK Opinion Polls and Trends

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About Ipsos

Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.

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Insights

Featured Insights & Publications

Politics Survey

Britons expect success for Reform UK and the Greens at upcoming local elections in England

New data from Ipsos in the UK, taken 27th – 30th March 2026, explores attitudes towards the upcoming local elections in parts of England. Note this data is GB wide, therefore includes respondents who do not have an upcoming local election.
Politics Survey

Public opinion hardens against Iran war as economic concerns persist

New polling data from Ipsos in the UK, conducted 3-7 April 2026 (ahead of the temporary ceasefire), reveals the latest picture in British public opinion towards the conflict between the US, Israel, and Iran and its consequences.
Gender Survey

More than half of Britons (54%) think the impact of porn on real-life relationships…

New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.
Scotland Survey

SNP extend their lead while Scottish Labour support slumps

The SNP have extended their lead over Labour and Reform UK according to the latest Ipsos Scottish Political Monitor, taken in the first week of the Holyrood election campaigns (26-31 March) and conducted in partnership with STV News.
Environment Survey

Deepening concerns over energy prices and imports, with half supporting new North Sea…

New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.

Ipsos deepens sector expertise with the addition of BVA BDRC

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Shoppers walking through a modern outdoor shopping arcade with glass storefronts.

Ipsos extends Channel Performance expertise with ESA Retail

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A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers

Ipsos strengthens online operations capability with Alligator

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