2022 Holiday Insights Calendar
This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
Global Vaccine Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?
Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
How We Can Save the Experience Economy Amid COVID
Although a vaccine is on the horizon, the experience economy remains in danger. We share tips to manage safety-first drivers.
Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.
The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself. A lot is riding on how consumers will react to the lure of the bargain-fest amidst COVID-19 and how well retailers will execute their operational plans.