2022 Holiday Insights Calendar
Americans are getting ready for new COVID-19 restrictions – and buying more packaged food
The number of Americans who say they’re preparing for new coronavirus restrictions is rising. Here's what they're buying.
Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
When will the vaccine cure your industry?
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviors, habits & values.
Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
How to gauge effective messages for electric vehicle shoppers
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.
Where brands should focus for sustainability
Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future.
Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
Transcending Transactions
Fair treatment. Certainty. Control. Status. Belonging. Enjoyment. Read more about these six factors of customer experience.