2022 Holiday Insights Calendar

Our latest Thought Starter compares Americans’ expectations for 2020 (pre-Covid, racial unrest, political strife) against what was, and our outlook for 2021.

Ipsos asked Americans to rank 2020 on a scale of 1-10. Here’s what they said.

This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

Ipsos shares insights and tips to help pharma manufacturers modify their value proposition for long-term success.

The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.

Revisit our recorded webinar to learn fresh insights into what consumers think.

Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.

Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.

A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.