2022 Holiday Insights Calendar

Can Brands be a Bridge to a Better Future?

Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.

Health & Safety Measures to #Stayprofitable

Revisit our recorded webinar to hear highlights from the recent wave of Ipsos’ Consumer Health and Safety Index.

Dancing with Duality

Achieving brand growth in a mindful and mindless world.

Affluent Americans’ Pent-up Demand Insights & Opportunities

Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.

How brands can dodge fake news and become trusted sources

In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.

A Socially Distanced Summer

Our latest Thought Starter features details on how Americans made the best of the pandemic summer, along with their anticipated holiday season purchasing behavior.

The Role of Emotion in Human Decision Making: Implications for Brand Success

Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.

Conducting Representative Research Online: Diversity in the U.S.

Listen in as we discuss how well Ipsos represents key subpopulations of the U.S., such as Black and African Americans, Hispanic/Latin residents of the U.S., and the diversity of voices within each community.

Sparking Interest: Electrification Preferences Post COVID

Revisit our webinar to hear our experts delve into the impact that COVID is having on electrification preferences among American consumers relative to the world.

Back-to-Screens Accelerates Opportunities

As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.