2022 Holiday Insights Calendar

There’s more value stored in your brand’s corporate reputation than you may know.

The No. 1 thing people feel worse off than their parents about is retirement.

Ipsos and RBMC partner on a joint paper examining trust as a strategic communications tool at the Department of Veterans Affairs.

The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.

We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.

Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.

Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.

New research suggests nuances podcast providers need to know to ensure success with consumers and advertisers.

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.

New study combines military administrative data with patient experience survey data to shed light on how wait times impact overall perceptions of care