2022 Holiday Insights Calendar
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Think Outside the Brand
ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
Making Mystery Shopping Smarter: A Webinar About Design Optimization
Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective.
Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
A Playbook for America’s Most Popular Sport
Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.
Why Clinton And Trump Both Avoid Talking About The Most Defining Issue In The Election
What is the most defining issue of this presidential election?
Ipsos Public Affairs Weighs in on the 2016 Election
Clifford Young, President, US, Ipsos Public Affairs and Julia Clark, Senior Vice President, US, Ipsos Public Affairs, have appeared on the Diane Rehm Show, Fox5 News and more to discuss the 2016 election.
'Show Me' Don't 'Tell Me': Uncovering Product Insights with Video & Image Analysis
When it comes to product testing with consumers, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior ('show me' don't 'tell me').
Study Suggests Anti-Trump Ads May Turn Trump Supporters
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.