2022 Holiday Insights Calendar
How Did You Celebrate Earth Day?
The latest U.S. Ipsos Omnibus survey shows what Americans think about sustainable living and what they currently do to help our earth.
The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share
Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...
5 Secrets of Seek & Share Advertising
In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.
Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
Foreign Policy — How Much Does the Election Matter
On March 15, 2016 Ipsos' Julia Clark joined a panel of experts for a frank discussion about foreign policy on the agenda for the 2016 election.
Pharma & American Hispanics: A Webinar To Grow Your Market Share
View this recorded webinar to learn more about how to effectively conduct Hispanic research in the pharma and healthcare sector.
Healing the Pain
Responding to bad experiences to boost customer loyalty
Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.