2022 Holiday Insights Calendar
Are Your Customers Working Too Hard?
Yes — yes, they are! Or at least, they certainly think so.
Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
Spring is in the Air: Celebrating Love and St. Patrick's Day Shenanigans
Spring is almost here! Take a look and see how Americans are celebrating Valentine's Day and St. Patrick's Day!
Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
What's fueling support of unconventional candidates?
USA Today, Capital Download — Hear Ipsos' Chris Jackson discuss what's fueling voter anger and support of unconventional candidates.
Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.