2022 Holiday Insights Calendar
Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.
Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?
The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
What Do You Enjoy Most During the Winter Months?
Americans look forward to holiday celebrations and watching TV or movies during the winter season.
The Importance of Framing in Concept Testing
In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.
5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as…
The Effectiveness of Big Data Services in Identifying Low Incidence Targets
Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.