2022 Holiday Insights Calendar

Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new…

By Lisa Lanier

It's often said that the face can reveal what words cannot.

View recorded presentations on a variety of high-scoring approaches to help marketers refine their strategies.

Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

Global - A new poll by global research company Ipsos finds that one in four (23%) global respondents in 24 countries identify healthcare when asked to rank the three most worrying topics in their country.

The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning…

by Paul Abbate

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes