2022 Holiday Insights Calendar

America Goes Shopping in an Electronics Wonderland

"The children were nestled all snug in their beds, While visions of smartphones danced in their heads. And mamma on her tablet, and I downloading an app, Had just settled our brains for a long winter's nap."

Isolationism Abounds in Global Community

A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum

America Goes Shopping in an Electronics Wonderland

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

Passport to Product Testing: Connecting with Consumers in Emerging Markets

Download this paper to discover seven proven approaches to product testing in emerging markets.

A Dialogue about Socialogue: What Global Consumers Are Thinking

For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your…

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

Bringing New Life to Qualitative Research with Real People in Real Life

Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders…