2022 Holiday Insights Calendar

Innovate In The Real World

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

Quality improvement, customer engagement, performance metrics, pay-for-performance are all expressions used in conjunction with improvement and performance measurement programs within organizations. In any program, data are collected over time, and performance measures are calculated and evaluated…

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of…

When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.

For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.

Published by Quirk's Marketing Research Review, October 2013, p.38 — The move from traditional research to modern Enterprise Feedback Management (EFM) is a big change for most firms.

Marketing Daily: Commentary

Innovate In The Real World