A Voice of the West Special Ipsos Reid Report

Retailers & the Environment: A Consumer View

Inspired by EPIC: The Vancouver Sun Sustainable Living Expo, Ipsos Reid conducted a research study designed to help retailers identify ways to demonstrate their commitment to environmental standards that their customers and potential customers will notice and appreciate. The study was conducted between April 2 and 10, 2008 using Ipsos Reid's Voice of West InterActive Forum, a custom panel designed by Ipsos to answer unique and quick turnaround questions. The panel contains more than 5,000 British Columbians who have been randomly recruited to match the overall characteristics of the adult population.

Gain a better understanding of what consumers think of BC's retailers and learn how to improve your environmental quotient in a way that will be impactful.

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