2022 Holiday Insights Calendar

Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.

Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.

Revisit our on-demand panel discussion with experts from Ipsos, Mastercard & Publicis Groupe.

In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.

We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.

How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.

Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.

Revisit our on demand webinar to hear more about how Americans watch and consume sports.