2022 Holiday Insights Calendar

Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.

Revisit our webinar to hear insights from pioneering studies on the interplay between AI and human moderators and respondents.

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.

How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.

Unravelling the Complexities of Rare Diseases: A Market Research Perspective

Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.

The Business Insights Collective is a community of B2B decision makers who provide always-on feedback to companies looking to understand their target audience.

How can I make high-impact innovation and creative decisions and align all my stakeholders quickly to achieve better success?

How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?

How do I understand the deep motivations of my customers beyond demographics, but quickly, efficiently and in a way that can be easily translated into action?