2022 Holiday Insights Calendar

These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.

Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.

Here's who won the 2024 Super Bowl advertising awards, and why!

Access our 2024 Super Bowl insights portal here.

Putting the 'social' back into social media

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

What the Future: Manufacturing

Revisit our foresight webinar exploring how AI, sustainability and politics will reshape the future of manufacturing, and how marketers can prepare their strategies today.

Ipsos releases the 2024 edition of the Reputation Council report

The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

Affluent Outlook 2024: Cleared for takeoff?

Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.

Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging

Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.

Ipsos Update – February 2024

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The impact of COVID-19 on the mental health of our youth

Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.

How Brands can Harness Consumers’ Nascent Optimism Towards AI

To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.