2022 Holiday Insights Calendar

Applying Lessons from CX Text Analytics to Generative AI

Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.

Politics & Business: Tactics for Surviving Hyper-partisan Consumers

Revisit our deep dive webinar to hear more about the importance of centering the human over the issue in all arenas of business, including when taking and sticking to a stand, and why employees need to be considered alongside consumers.

Future Jobs to Be Done

In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.

Americans have mixed feelings about automation in the workforce

The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.

How organized labor will fit into a reorganized economy

Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.

How companies can mine technology for the energy transition

Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.

How human-robot partnerships will remake manufacturing

Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.

Why Americans’ attitudes on globalization are in flux

In the information age, consumers have an unprecedented degree of insight on what they buy and how it’s made. That raises the stakes for manufacturers, says Jennifer Bender, associate partner at Ipsos Strategy3.

How we can keep small manufacturing “Made in the USA”

Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.

How to align ESG with what matters most to Americans

Ipsos’ Trent Ross explains where Americans’ ESG priorities lie — and why brands and businesses should be paying attention.