2022 Holiday Insights Calendar

Here’s how hospitality brands can take advantage of shifting trends to become leaders of tomorrow.

Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

A slew of consumer concerns are having a ripple effect on every major player in the EV industry. Here’s how to regain momentum.

Ipsos spins the traditional “Jobs to Be Done” framework forward with future Jobs to Be Done (fJTBD) envisioning a powerful and plausible scenario about gender through strategic foresight.

Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.

With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.

What feminism means to women — and society at large — is changing. Brands need to understand that diversity of perspectives among women, says Ipsos’ Mercedes Bender.

Economist Ariel Binder explains why the narrative about “men in crisis” is exaggerated, and considers what the outlook on men in the workforce could mean for families and brands.

Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.