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  • Beyond Purpose: Inspiring Action Through Citizenship-First Marketing

Beyond Purpose: Inspiring Action Through Citizenship-First Marketing

Learn more about the citizen consumer, and how brands can go beyond purpose and focus on positive change to harness consumer optimism and drive business success.

Ipsos and Effie US’s new Dynamic Effectiveness Series is an ongoing series that combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.

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