The future of reality (augmented, mixed and virtual) is perhaps the next great frontier for people and for brands. Some have estimated that there are trillions of dollars at stake. However, challenges remain: How do more people start to take part, what sort of experience will solve the “if you build it, will they come?” problem, how does it become a safe space for everyone to take part, how will we create our identities, how will we entertain ourselves and where and how do we want to experiences brands in all of this? Importantly, how will new virtual realities impact our actual reality?
Join us for our next What the Future webinar as its chief Editor, Matt Carmichael, will answer these questions and more with exclusive new research and data and insights from the stellar panel of experts interviewed for this first-ever double issue including:
- Activision Blizzard, Jonathan Stringfield, Author, “Get in the Game”
- Asher Rapkin, Meta
- Matthew Ball, Investor; author, “The Metaverse”
- Cathy Li, World Economic Forum
- Vera Chien, Warner Bros. Discovery
- Josh Shabtai, Lowe’s
- Lindsey McInerney, Sixth Wall
- Andy Carvin, Digital Forensic Research Lab, the Atlantic Council
You won’t want to miss this one, it’s going to be unreal.
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Matt Carmichael, What the Future editor and head of the Ipsos Trends and Foresight Lab
[WEBINAR] Do Americans see themselves in the content on their screens?
Media and entertainment are changing alongside America. Using newly released data, Ipsos’ Mallory Newall, Vice President of Public Affairs, and Jamie Stenziano, Senior Vice President of Media Entertainment and Platforms, will explore whether Americans feel their experiences are reflected in the stories on their screens.