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• Healthcare Publication

  Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns

  For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.

  25.02.15
• Path to Purchase Publication

  Grocery Shopping Path-to-Purchase

  In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.

  25.02.15
• Marketing Publication

  Is Hydrogen the Future of Automotive?

  When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.

  25.02.15
• Public opinion Publication

  Public Perspectives: 42% of Americans Satisfied with Country Direction

  February 2015

  24.02.15
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  Trends & Prospective Publication

  FYI: The Current Forecast for Cloud Computing

  We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.

  23.02.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Healthcare Publication

  Branded vs Unbranded Media Buying Dynamics

  Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.

  20.02.15
• Public opinion Publication

  The Perils of Perception

  Join Darrell Bricker, Global CEO of Ipsos Public Affairs, as he discusses the results of Ipsos' recent global survey, the Perils of Perception.

  18.02.15
• Path to Purchase Publication

  The Modern Day Food Gatherer

  Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.

  11.02.15
• Consumer Behavior Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

  09.02.15
• Trends & Prospective Publication

  Getting More Mileage With Auto Marketing

  Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

  04.02.15
• Millennials Publication

  Forward Passing Passions

  MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

  02.02.15