Insights Hub

All content

• Marketing Publication

  Disease Prevalence and Treatment Reticence

  Reaching and Helping Lost Patients

  09.20.05
• Marketing Publication

  Global Research: Taking the World by Storm without Getting Wet

  09.20.05
• Publication

  Crouching Confusion, Hidden Hassles

  Spotting And Managing Market Barriers To New-To-Market Technologies

  12.01.04
• Marketing Publication

  Package Testing is Essential...

  But Does It Tell You What You Really Need to Know?

  12.01.04
• Marketing Publication

  Brands Without Borders: Understanding Brand Extension

  08.01.04

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• Advertising Publication

  Advertising Wear-out

  08.01.04
• Public opinion Publication

  Americans Debate the Consequences of the War in Iraq

  Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.

  08.01.04
• Marketing Publication

  The Right Price

  Questions and Answers

  08.01.04
• Marketing Publication

  Money in the Bank

  06.01.04
• Public opinion Publication

  Americans Divided on Personal, Public Role of Religion

  Americans are divided on the role of religion in making decisions in their everyday lives. About one quarter of the population are regular churchgoers who say most or all their decisions reflect their religion's teaching. As many attend services rarely or never, and say religion has little or no bearing on their life decisions. The rest of the public (about half) lay in the middle, being regular or sporadic churchgoers who use religion when making some decisions.

  02.01.04
• Public opinion Publication

  The U.S. Fact File

  Are married people different?

  08.01.03