Ipsos
Insights Hub
Affluency: Three Trends to Watch for 2012

Affluency: Three Trends to Watch for 2012

01.04.12

AdAge Article Published January 4, 2012 – Welcome to this month's Affluency column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, who offer three key takeaways to help marketers better target Affluent shoppers in 2012 and beyond.

Read this article now

More insights about Media & Entertainment

Social Media Publication
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
06.16.25
Media Publication
Tiger King and I
Content implications from the dramatic rise of the king of lockdown TV
04.20.20
Advertising Publication
Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
11.03.16

Related news

Brands Event
Association of Food Equipment Manufacturers Summit
Ipsos’ Matt Carmichael will be sharing consumer insights during his presentation: Understanding Society, Markets & People to Help the Work Make Better Decisions.
01.16.26
Advertising Event
CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
09.12.25
Sports Events replay
[WEBINAR] The Super Bowl’s Best Ads of 2025
Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
01.10.25