Insights Hub

All content

• 

  Foresight Publication

  Future Jobs to be Done: Leisure

  Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.

  07.25.24
• 

  Artificial Intelligence (AI) Publication

  AI in Advertising Research

  Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.

  07.18.24
• 

  Brands Publication

  What the Future: Creativity

  The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.

  07.16.24
• 

  Brands Publication

  The ABCs of ESG: Insights to Activate

  Consumers are about ESG, despite the noise. Here’s why, and what you should do.

  07.16.24
• 

  Artificial Intelligence (AI) Publication

  AI and the Future of CX

  By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.

  07.15.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Medical Profession Publication

  Enhancing patient acceptance of ICD implantation through structured shared decision making

  Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.

  07.13.24
• 

  Consumers Publication

  Decoding Gen Alpha Beauty: Unlocking the Tween Market

  Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.

  07.09.24
• 

  Brands Publication

  How Ipsos helped Intuit Mailchimp turn clustomers into customers

  Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.

  07.08.24
• 

  Advertising Publication

  Advertising for Better Representation: Creativity for all

  Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

  07.02.24
• 

  Healthcare Publication

  Brand Success in the GLP-1 Era

  Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.

  07.02.24
• 

  Artificial Intelligence (AI) Publication

  Ipsos Update – July 2024

  AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  07.01.24