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Consumer Behavior 11.30.25

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Society 09.02.24

Media 04.02.25

Foresight Publication

Future Jobs to Be Done

People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.

05.14.24
Brands Publication

How brands (and their ads) can survive election season

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.

05.13.24
Society Publication

Election Action: Why businesses need to prepare today for 2024’s uncertainty

No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.

05.07.24
Society Publication

What the Future: Risk

In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.

05.07.24
Society Publication

Why panel-member first is good for research and business

The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.

05.07.24
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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