Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors as they face unprecedented challenges.
Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions. On a monthly basis, we share select findings from our research in easy-to-share infographics to highlight shifts in consumer attitudes, emotions and behaviors as they face unprecedented challenges in a complex world.
Click here to access our latest infographic
Our January 2025 infographic looks at consumer attitudes and behaviors around Artificial Intelligence. Interestingly, as more people engage with AI tools, concerns persist despite technology's recognized role in enabling proress. Take a look!
Subscribers to Ipsos Essentials have monthly access to the largest and most precise study done on critical attitudinal and behavioral change, focusing on inflation, omnichannel shopping, category participation, dining and travel, health and wellness, sustainability, and the world of work. We track state of mind, state of wallet, and future intention.
To be best positioned for success and to strategize for the future, companies and leaders need to stay connected to people, keeping a pulse on:
- Their behaviors, routines and habits
- Their shopping choices
- Their emotions
- Their concerns, health, financial, others
- Their outlook and future perspectives
- Their priorities
We gather data every month in the U.S. and 14 other markets (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, and the UK) and extract the key findings that are relevant for your business.
For country specific insights, or to learn how you can become a subscriber, please contact [email protected].