Customer Insights


Customer Insights Publication

Customer Perspective: An Ipsos Podcast

An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
Customer Insights Publication

Applying Lessons from CX Text Analytics to Generative AI

Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
Mystery Shopping Publication

Got30: An Ipsos vodcast

Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!

New Study from Ipsos finds that 61% of Consumers Are Still Delaying Brick-and-Mortar Retail for Fear of Getting Sick

Ipsos Mystery Shoppers conducted in-store visits of over 5700 retailers across the U.S. and learned which brands are successfully implementing health and safety measures and which ones are not.
Customer Insights Publication

The Power of Payer Insights Tracking

Hear more about the biggest future Payer challenges and how traditional ATUs can be complemented by a more dynamic approach to tracking.
Customer Insights Publication

Is it time to ditch traditional work models?

In this article, we explore the reasons why some companies are designing an alternative workplace.
Customer Insights Publication

Make A Big Splash With Your Small Business

Jump in with both feet. View our on demand webinar featuring insights for small and niche retailers.
Affluent Survey

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
Connectivity Publication

The Power of Gen C: Connecting with Your Best Customers

Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.