Understanding Consumers' Local Search Behavior

Every day, people conduct location-based searches.

In fact, new research shows that four in five U.S. smartphone users believe search ads should be customized to their city, zip code or immediate surroundings. Recently, Ipsos MediaCT partnered with Google to learn about consumers' local search behavior.

Read on to view the full study conducted by Ipsos MediaCT and Google as well as an article on how advertisers can benefit from adopting a local strategy.

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