Over the last couple of days, many companies have issued a communication, often via emails, to their customers regarding the Covid-1 outbreak.
Seeing these through the lens of Behavioral Science, there are some messages that were well crafted to reassure customers in the midst of the outbreak. However, we also found some message that can be improved.
View our 2 minute video featuring a message from Delta – we point out how Behavioral Science principles can be applied to improve consumer receptivity to important messages. There are elements in the example that fit very well with established principles and also some areas to strengthen.
[WEBINAR] Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.