Communicating in Crisis Mode

Covid-19 communications - lessons learned from the lens of Behavioral Science.

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
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Over the last couple of days, many companies have issued a communication, often via emails, to their customers regarding the Covid-1 outbreak.

Seeing these through the lens of Behavioral Science, there are some messages that were well crafted to reassure customers in the midst of the outbreak. However, we also found some message that can be improved.

View our 2 minute video featuring a message from Delta – we point out how Behavioral Science principles can be applied to improve consumer receptivity to important messages. There are elements in the example that fit very well with established principles and also some areas to strengthen.

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center

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