Neuroscience: Your Best Bet for Total Understanding

Revisit our on demand webinar as we demo how our online neuroscience solutions help companies build more effective ads, smarter products and better packaging.

The author(s)

  • Manuel Garcia-Garcia, PhD Global Lead of Neuroscience, Global Science Organization
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At Ipsos, we partner with leading academics around the world to blend neuroscience and psychological methods to create a total understanding of how consumers experience the world and make decisions.

You may think of neuroscience as insights being generated in a lab, but these days, online research is where it’s at. Revisit our on demand webinar as we demo some examples of how our online neuroscience solutions help companies build more effective ads, smarter products and better packaging.

  • Creative|Spark fuels the creative process by helping advertisers and agencies quickly evaluate & optimize creative to power brand growth, by using a combination of science disciplines to measure a range of thoughts, feelings and emotions with Facial Affective Response.
  • Duel, from Ipsos, measures response times in a clever choice “tournament” design to quickly screen new innovation elements in a way that’s fun for respondents. We track both consumer preference and the speed of response to see how intuitive or easy each choice is.
  • We have integrated webcam eye tracking into our dynamic online shelf environments. By tracking the natural trajectory of consumers gaze, we can optimize both package design and in-store placement strategy.

During the presentation, we also hoped to share this heatmap with you – view it below.

The author(s)

  • Manuel Garcia-Garcia, PhD Global Lead of Neuroscience, Global Science Organization

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