Leveraging Unaided Social Conversation

Learn how AI and machine learning, combined with human experience in market research, are making it possible to bridge the complex world of unstructured data with consumer-centric insights.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
  • Margie Strickland Vice President, US, Ipsos SMX-Communities
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With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of early days. The evolution of social listening to social intelligence – and the need to break down the walls of siloed insights – is here.

During this session hosted by the Insights Association, Ipsos’ Menaka and Margie share examples of how artificial intelligence and machine learning, combined with human experience in market research, are making it possible to bridge the complex world of unstructured data with the one of unanswered business questions to deliver truly consumer-centric insights.

Click here to watch the recording now.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
  • Margie Strickland Vice President, US, Ipsos SMX-Communities

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