Using Behavioral Science to Increase Engagement

Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications.

Using Behavioral Science to Increase Engagement

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Greg Gwiasda, Ph.D. VP and Behavioral Scientist, NA, Behavioral Science Center
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Market research is making enormous strides in providing a deeper understanding of consumers. Today, we understand their needs, wants, and motivations better than ever before. This information alone, however, does not drive behavior or create value for brands. To do that, we need to convert consumer understanding into consumer action.

View our on demand webinar to see how using Behavioral Science principles in your consumer communications can help nudge desired behaviors. During this session, we examine questions such as: Why is it important to match your brand’s message to the consumer’s motivational mind state? When should you use abstract or concrete messaging in your communications? And how can managers leverage latent consumer motivations to drive behavior?

The author(s)

  • Namika Sagara, Ph.D President, North America, Behavioral Science Center
  • Greg Gwiasda, Ph.D. VP and Behavioral Scientist, NA, Behavioral Science Center

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