One in three don’t plan to celebrate Valentine’s day
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: Love is in the air… or is it?
What we found: More people plan not to celebrate Valentine’s Day than plan to observe with any one activity. Buying a gift, going on a date and staying in for romance are the top ways people intend to celebrate. Buying a card is on the list for only 16%. Younger Americans over-index on pretty much everything, except card-buying. 35- to 54-year-olds are twice as likely (20% to 10%) to buy a card than the younger set.
In the verbatims, one said “Being sad and lonely while viewing … content on the internet.” (You can fill in the blank.) One said “cry.” Many said celebrating with kids or grandkids or doing something on their own. Some of this might relate to the “All the Young Dudes” discussion in last wave, although more than half of singles plan to celebrate in some fashion.
More insights from this wave of the Ipsos Consumer Tracker:
AI skepticism is still high, and ads could hurt trust even more
Lack of need and lack of trust are still barriers for AI adoption
A partisan split has opened in the need for government to play a role in AI regulation
Americans think we’re handy. Here’s why that could be handy
Quality and desire lead in reasons Americans will splurge on a purchase
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
