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Consumer Behavior

Ipsos Consumer Tracker

  • 04.24.26

Climate change

People and Climate Change

  • 04.21.26

April

  • 02

    Mar 2026
    Consumer Behavior

    What are Americans willing to give up? Booze tops the list

    • 03.02.26
    Photo of hand extending a glass of water
  • 02

    Mar 2026
    Consumer Behavior

    Most Americans drink caffeine daily, but it’s not just coffee

    • 03.02.26
    Photograph of man drinking from a brightly colored can
  • 02

    Mar 2026
    Consumer Behavior

    More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen

    • 03.02.26
    Photo showing people happily eating at a restaurant
  • 01

    Mar 2026
    Polling

    More Americans disapprove than approve of U.S. strikes against Iran

    • 03.01.26
    More Americans disapprove than approve of U.S. strikes against Iran
  • 27

    Feb 2026
    Polling

    How Republicans are feeling about the Trump administration

    • 02.27.26
    Five charts showing how different segments of the Republican coalition feel about the second Trump administration and what this means for the 2026 midterm election
  • 24

    Feb 2026
    Brand Equity

    From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

    • 02.24.26
    From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
  • 24

    Feb 2026
    AI

    Ipsos Data Drops: The trust gap around AI financial advice

    • 02.24.26
    Ipsos Data Drops: The trust gap around AI financial advice
  • 22

    Feb 2026
    Polling

    Majority disapprove of Trump’s handling of tariffs

    • 02.22.26
    ABC News/Washington Post/Ipsos February 2026 poll
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