What’s Next for OHH Advertising in America

Join Ipsos at OOH MEDIA CON to hear from the brightest minds across advertising and marketing as they explore the latest trends, strategies, and innovations driving the future of the out of home advertising industry. The premier trade association for the U.S. out of home advertising (OOH) industry, The Out of Home Advertising Association of America (OAAA) is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of OOH. 

See you there!

Future Forward: What’s Next for OHH Advertising in America | Breakout 1 | Grand Ballroom | May 12 | 3pm

As America celebrates 250 years, Out-of-Home advertising stands at a transformative crossroads. Join Ipsos and industry leaders for an engaging session exploring how modern measurement is reshaping OOH's future. From global best practices to the groundbreaking OAAA/Geopath/Ipsos pilot, discover what's next for the medium and why 2026 marks a pivotal moment for advertisers, media owners, and agencies alike.

Speakers:

• Whitney Karuse, President of Market & Audience Service Lines, Ipsos North America (Moderator)
• Dan Wong-Chi-Man, Global Service Line Leader, Audience Measurement, Ipsos
• Dan Levi, CMO, Clear Channel Outdoor
• Ali Broback, Chief Client Officer, Partner, ODN
• Paul Kultgen, Founder, Boom Impact; Exec in Residence, OAAA & Geopath