FQ Lounge: ANA Masters of Marketing

Join us at the Female Quotient Lounge at the 2026 ANA Masters of Marketing Conference, for conversations on AI, advertising effectiveness, and how brands can drive growth and remain relevant in a rapidly evolving marketplace.

FQ AI: Speed with Judgment | 1:00pm

Marketing can now move faster than ever, but speed alone is not an advantage. As AI accelerates content, personalization, and decision-making, leaders must know when to act, when to question, and when human judgment should take the lead. Hear how marketers are balancing urgency with discernment, using technology to sharpen decisions without letting it replace the instincts, context, and creativity the work still demands.

Speakers:

• Pedr Howard, President, Creative Excellence, Ipsos U.S. (Moderator)
• Eric Austin, Vice President, Global Marketing & Media, P&G
• Chuck Ennis, Chief Commercial Officer, Becausal
• Shama Hyder, Applied AI Evangelist, Wispr Flow

The Truth About Better Insights: A Conversation on What Really Drives Better Creative | 1:30pm 

What makes an insight truly powerful? Ask a room full of marketers and agency strategists, and you're likely to hear different answers. In this candid discussion, Ipsos, brand, and agency leaders will explore some of marketing's most persistent beliefs about insights and the role they play in creative success. Drawing on new Ipsos research, we'll compare industry assumptions against real-world evidence, debate what marketers may be getting wrong, and discuss how brands can identify insights that lead to stronger, more effective creative.

Speakers:

• Lisa Zielinski, Senior Vice President, Creative Excellence Strategy, Ipsos (Moderator)
• Alison Herzog, Global Head of Brand & Portfolio Marketing, Visa
• Kelly Kavanagh, US Integrated Marketing & Media Lead, Haleon
• Alex Beerden, Senior Vice President, Group Strategy Director, BBDO NY
• Lisa Sobilo, Vice President, Creative Excellence Strategy, Ipsos