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Despite Woes, Conflicts, World a Happier Place than in 2007 as 22% (+2 points) of Global Citizens Say They're `Very Happy'

A new poll conducted by global research company Ipsos for What Makes You Happy Magazine finds that while eight in 10 (77%) citizens in 24 countries generally say they are `happy' in their lives, one quarter (22%) report they are `very happy'--a key measure that identifies comparative depth and intensity of happiness among country citizens and the world. Whereas the general assessment of happiness tends to remain fairly static over time, the measure of those who are `very happy' has the greatest amount of fluctuation.

A new poll conducted by global research company Ipsos for What Makes You Happy Magazine finds that while eight in 10 (77%) citizens in 24 countries generally say they are `happy' in their lives, one quarter (22%) report they are `very happy'--a key measure that identifies comparative depth and intensity of happiness among country citizens and the world. Whereas the general assessment of happiness tends to remain fairly static over time, the measure of those who are `very happy' has the greatest amount of fluctuation.

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