When Moms Defer to Digital Dads
Engage: Moms
MediaPost blog published October 31 - As digital technology becomes more and more prevalent in the lives of children, we must begin to examine the technology co-consumption behaviors of moms and dads with their children.
This post, authored by Donna Sabino, Senior Vice President of Kids & Family Insights with Ipsos MediaCT, discusses findings from the 2014 LMX Family study of the media and technology behaviors and attitudes of parents and kids, noting that on average dads spent significantly more time online with their children than moms did.
