The Modern Day Food Gatherer

Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.

To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.

The author(s)

  • Colin Ho, Ph.D.
    Ph.D., Innovation and Market Strategy & Understanding, US

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